The mystery project (yes, another one)

If you’re a resident of the Greater Daglan Area (the GDA), or a frequent visitor, chances are good that you’ve done at least some shopping in the supermarket formerly known as Shopi in the village of Cénac, about 10 kilometres from Daglan.

And if you’re headed to Shopi a bit later in the year, you’re in for a treat, indeed a much better shopping experience.

Maybe. Possibly.

The reason I’m not too sure is that while a major construction project is taking place on the outside of the store, there is virtually no explanation of what is happening. And this seems to be typical commercial behaviour in the GDA.

Brand new stores can be under construction, and no one knows what they are going to sell — auto supplies? clothing? fruit and vegetables? — until the stores actually open. Campgrounds close for the winter, with no sign indicating when (or if) they’ll reopen. Restaurants are notorious for not posting their hours of business.

By contrast, in North America almost every commercial sign is seen as a marketing opportunity: “Coming soon — a new Starbucks! Don’t miss our Grand Opening on June 18!” or “Camp Lalaland will reopen April 1, 2018 — Come enjoy our new pool and our café’s new menu!” And so on.

Okay, there is a sign on the work site at Shopi (which is what everyone calls it, despite its having been formally re-named Carrefour Contact). The black-and-white sign is tucked away on the right side of the building, where there is a variety of electrical equipment, and it looks like this:

Not exactly a grabber.

What it announces is the Relooking et mise aux normes d’un supermarché “Carrefour Contact” — in other words, the renovation and upgrading of the supermarket. (No indication of what standards the store is being upgraded to.) Then there is a bunch of information showing all the individuals and companies responsible for the project.

In Toronto, where I spent most of my working life, a large sign would explain what was being done, what amenities were being added, and how this would benefit the shopper. In fact, there probably would be an architect’s rendering of the finished exterior. But not here.

And this project does seem pretty big to me, with lots of steel work being added to the front of the property. Have a look:

Some serious construction.

Getting into the store is a bit trickier than normal, as you can see from this photo, showing a shopper guiding her cart over some rough ground and around various barriers:

Pushing a cart through the maze.

Clearly there will be a new entrance, but how much space is being added to the store itself? Who knows? In any case, you can count on Radio Free Daglan to keep an eye on the progress.


 

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4 Responses to The mystery project (yes, another one)

  1. Keith says:

    How did ‘relooking’ pass muster with the French language police?

  2. Loren says:

    Je ne sais pas! Maybe they weren’t “looking…”

  3. Paul says:

    …and that’s why we like France so much!

  4. Sam C Hershfield says:

    Lorenzo, I’ll bet if you called Christophe Hernan, 05 53 28 22 22 he could tell you everything going on at the Carrefour Contact .

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